Brands that use the programmatic approach tend to produce exceptional advertising campaigns that are not only data-driven but also creative. Here are some of the powerful programmatic campaigns that advertisers can learn from.
1.The Amanda Foundation: employing audience data for a programmatic scale The campaign was based in L.A, the Amanda Foundation that sought to rehome pets that were winding up their time in selective shelters around the area. The ads were centric to potential viewers that were willing to adopt the said pets. They used market automation in relation to user behavior in their search engines.
Also, was the use of demographic data targeting the viewers on particular breeds by using ads that would trigger interest for adoption. Adverts that target various audiences on a particular scale is what you get on a programmatic approach.
Brands that use the programmatic approach tend to produce exceptional advertising campaigns that are not only data-driven but also creative.
2.CMC Markets. Ceasing the step-by-step moment. Advertisers and marketing agencies are able to maximize opportunities through a programmatic approach. Identify a niche and capitalize on it. After the 2017 British Election, the governing party, conservatives lost the poles. During this precedence, CMC ceased the moment by using the unexpected election results to settle scores in its programmatic advertising. With the right kind tech and publishing ads on local traditional print media their online variations started rising.
3.Missing People: Effectively using a budget cut. Most corporations find it untenable to efficiently and effectively maximize on small budgets. Missing people through its director Ross Miller sought to find missing kids across the UK. The director opted for a programmatic and the charity’s Child Rescue Alert campaign. The corporation used an Out-of-home (OOH) programmatic advertising that enabled it to reach out to those that do not have a print appeal.
4.O2: Enhancing mainstream media through programmatic Telecom firm O2 took the mainstream media by surprise when they used a programmatic approach to promote the O2 Refresh campaign as a TV commercial. They used data about user behavior and did messaging with display ads. O2 marketers created at least 1000 video ads during the campaign period.